What is Iconochasm?

ICONOCHASM was initially founded in 2013 by Ben Dextraze to create provocative, digital media in a new era of media production. 

As cameras have gotten smaller and more refined, so has our appetite for meaningful content.

Our corporate clients have ranged from the University of Alberta, the Opticians Association of Canada, to the the Coaches Site. We’ve freelanced events, shot promotional videos,  produced music videos, and other films winning awards along the way.  


We offer client focused services for small businesses looking to generate compelling, online content. We have over twenty+ years working in print and digital media; theatre, television and film.  As such we can work with clients from the ground up, focusing their ideas and realizing them.

If you are interested in working with Iconochasm, please email ben@iconochasm.com and we’d be glad to assist your needs — no matter how big or small!


What’s in a name?

Simply put an ‘iconoclast’ is a breaker and challenger of icons — and their ideals.  Today,  digital media creates a vast ‘chasm’  of information and icons which overwhelm us and becomes ordinary.  

Basically,  “Iconochasm” signifies complacency. We are subjects of massive, multinational corporations — ghosts in their machinations. Therefore, our understanding of icons has become routine; our day-day lives submissive.  This gives rise to a feeling, a need to break free from these mind-forged manacles and remake our world.

David and goliath.

To challenge the foundations of what we believe–and their icons–we need to  question what they are.

Who and what do you see as iconic?  

If you start questioning the iconic,  you can start challenging the yourself to look beyond the ordinary and redefine the future.

How could you tell a story that might change the world?

How can you be iconic?

This reimagining is where we can reconsider and redefine our media landscape.

Please use the drop-down menus at the top of the page to explore our past, present, and future projects.